An excellent posting from David Dobbs and the importance of bringing your research to non scientists. I particularly liked the conclusion:

Getting your research out there and taking time out from the lab is a pain, no doubt. But if you’re a scientist, surely you don’t expect the rest of us to just assume your work is important. No. If you want the world to believe that your work is important and that modern life and a free society depend on a rigorous, evidence-based approach to things, you wouldn’t ask us to take it on faith. You’d want to show us the evidence.